Fashion and beauty company Chanel sees an untapped market. ‘Boy de Chanel’ is an upcoming makeup line for men that will feature a “tinted fluid” in four colours, lip balm, and eyebrow pencils in four shades. In a statement, Chanel says the new line is all about reaffirming the “ever-changing codes of an unchanging vision: Beauty is not a matter of gender, it is a matter of style.” Boy de Chanel will be available online in November. It will debut in stores in 2019.
Photo Credit: Chanel