Mothers Against Drunk Driving Canada (MADD Canada) and Uber Canada are teaming up to launch a joint fundraising and awareness campaign to remind Canadians of the danger of impaired driving. Uber Canada in partnership with MADD Canada is encouraging Uber riders to thank the drivers in an Uber-led fundraiser. Uber Canada will make a $1 donation to MADD Canada for every “Compliment” badge riders give via the app to their driver during the month of December. Together, the organizations have set the goal to raise up to $100,000 before the end of the year.
Canada leads all nations with more than a third of road fatalities involving alcohol impairment. Crashes involving alcohol and/or drugs are the leading criminal cause of death in Canada. On average, approximately 4 people are killed each day in crashes involving alcohol and/or drugs. In 2013, there were 2,430 crash deaths. Of those, 1,451 deaths, or 59.7%, involved drivers who had some alcohol and/or drug presence in their systems.
Photo Credit: Uber